J21 Skincare set out to create a line of targeted Skin Care and Body Treatments to deliver healthy luminous skin. Being a small boutique in the state of New York. It was obvious, the journey was going to be difficult versus various skin care giants. J21 Skincare came with a plan to begin their eCommerce venture. While not only conducting photoshoots with J21 Skincare. SimpleAid set out to create the perfect design matching their brand which was "clean and simple".